The countdown for Grand Theft Auto VI is on. Take-Two Interactive (NASDAQ: TTWO) has confirmed a Nov. 19 release date for the blockbuster title. It’s widely considered to be the largest entertainment release in history, with some analysts projecting sales of up to 40 million units in its first year.
GTA VI is launching into a gaming market far different from the one that welcomed GTA V more than a decade ago. The live-service space is crowded today, with competition from the likes of Fortnite and Roblox. Beyond the battle for gamer attention, established publishers also face the threat of artificial intelligence (AI), which could lower development costs and speed up time-to-market.
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