Winston Justice was drafted into an industry where significant wealth arrives quickly, and careers are short, which prompted him to make early financial decisions and focus on his future beyond football.
Now the CEO of SagePoint Capital Partners, the former NFL star recounts earning a master’s in finance, becoming an entrepreneur with a coffee shop chain, and entering the investment world through a venture capital firm he founded with former NBA all-star Jamal Mashburn.
Drawing on coaching from Pete Carroll, he outlines a mindset of treating wins and losses as opportunities to improve, mastering the relationship with fear and pressure, and building teams around intentional accountability.
Justice explains his firm’s emphasis on value-driven decisions, centered on clients’ financial legacies, and on a relational approach that prioritizes family health and trust in conversations about money.
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